Business Goal Planning 101

Goal planning is very important. I use it for a lot of my business related things. It is important to understand where you want to go with your business, and not just wing it. During this blog I will be highlighting points on how to make goal planning easy. I will also be attaching a link so that you can sign up on my website to get access to all my free resources. Including the goal planning worksheets so that you can get started mapping out your goals! 

Step 1: Goal Planning

Write down all your goals that you want to accomplish this year.

For example:

  • Work on Social Media
  • Launch a New Product Line
  • Set up Personal Business Website
  • Work on Blogging

After you have written out all of the goals you want to accomplish, cross off the ones you know you will not get to, and wont commit to. You do not have to plan out goals for the whole year. You can set goals for the first 6 months just to see how well you do. Then you can work up to doing yearly goals.
Check out my blog post here that shows you how to determine what your priorities are when it comes to goal planning.

When you are first starting out writing out your goals, I would recommend that you use a notepad similar to this. After you have crossed off the goals you know you won't get to then you can move over the remaining goals to a task planner.


Step 2: Setting Up a Time Frame:

Now that you have all your goals written out, it's time for you to go over them and understand your time frame, and think realistically what you can accomplish within that time frame. 

Take your goals and map them out on a calendar. If you are not ready to commit to a whole year, or even 6 months of goal planning, then at least set goals for the next 3 months. Write down each goal that you want to have it accomplished by. 

For example:

  • You want to accomplish "Work on Social Media" by August
    • In your calendar, you would put "Work on Social Media" under August
  • You want to accomplish " Launch a New Product Line" by September
    • In your calendar, you would put " Launch a New Product Line" under September

If you are still having problems completing a task on your to-do list, then I would suggest that you dedicate a certain day of the week to work on it. Whether it is something that can be done in a day, or something that will take longer to complete. 

For example:

I have recently dedicated my Thursdays to creating new designs. Every day after I am done getting my team ready for the day, I start on my design process. I start off by doing research on a theme that is very popular at that moment. After I figure out what kind of theme I would like to turn into a design. Then I would purchase any design graphics that I believe would go well with that theme. 

If I am designing a new invitation, then I can usually knock it out within 1 hour. If it is something simple like a stationery design, I can usually knock that out within 30 minutes or less.

When writing out your goal planning for the next 6 months to a year, I would suggest that you get a tracking planner similar to this.


Step 3: Reverse Engineering

Now that you have written out your goals and dedicated them to a certain month of the year, it's time to reverse engineer them. And by that I mean, map out exactly how to get that goal accomplish. 

For example:

  • If you wrote down Work on Blogging, and you don't know anything about blogging, your steps will look different than others goal planning for blogging.
  • If you don't know anything about blogging, then one of your first steps to blogging would be doing research.
  • By research I mean, looking at what other bloggers do. Check Pinterest, check other social media platforms. See what they are doing to attract viewers.

This section of goal planning will take you anywhere from 2-3 days to accomplish. It will take a few days to write down your goals that you want to accomplish. You have to understand the time it takes for you to goal plan and reverse engineer them as well as mapping them out. If you know of a goal or task that is going to take the longest to do, it is best to divide that goal into smaller tasks

It is important that you do not have any distractions while you are setting your goals. Sometimes the things that make us feel uncomfortable and make you feel like you are doing more work than you should be doing, are the thing that help us grow.

Do not focus on all the goals, start out with one and map it out throughout the week. Put the steps that you are going to take to accomplish that goal. It is okay for you to take a step back from a goal that make you feel overwhelmed. But it is important to not give up on that goal just because you took a break from it.

Step 4: Don't Be Afraid, It Has To Be Done!

With all this advice, I can tell you might be scared to start goal planning in fear of never accomplishing them. If you are waiting for the time to be right, it will never happen! We are business owners, we are always finding ways to improve our business. Goal planning is the first step to making this happen. If you don't start now, you may never find a good time. In conclusion, there are no excuses, just start and continue to goal plan for your business. By doing this, eventually your shop will be at the level it needs to be. All you have to do is ONE thing from your goal list a day. It may take you awhile to get into the groove of keeping on track with your to-do list. Don't expect it to happen over night, you aren't use to this type of schedule yet. You don't want to overwhelm yourself by trying to do to much in a small amount of time. You can set aside a day to work on that task, as well as set a time limit as well. Such as: Do research for new product ideas from 1 pm-3 pm.

I would suggest that you start off slow with a simple task, and then gradually move up to things like:

  • Creating new products
  • Working on your SEO
  • Updating your listings
  • Changing your photos etc..

Once you have finished some of the smaller tasks, slowly move onto the bigger tasks that you know you have to get done. Remember, just because you have finished some of the tasks you have written down, doesn't mean you stop completing the others. Also, once you are done with all the goals you have written down, then it's time to make new goals that you want to accomplish. Goal planning for your business is never over.

If you are thinking about working on your SEO as a smaller task that you can easily achieve, then check out my SEO webinar to make sure that you are implementing your SEO correctly. Also don't forget to check out my Google SEO webinar. Google SEO is very different than regular SEO you use on other platforms.

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