How To Run A Sale And Knock It Out Of The Park
In order to have a successful sale, you must know who your target market. Once you figure out your target market, then you need to engage with them. What I mean by engaging with them is sending out an e-mail, or a post on social media if you don't have an e-mail list. Running a good sale, will also help you get more repeat customers. If you want to get more information on how to start a e-mail list then I suggest that you get my E-mail list webinar here.
Where To Post Your Sale Announcement In Your Shop
When you start a sale, it is important that your target market knows that you have a sale going on. If you don't have an e-mail list or a social media following then I would suggest that you focus on the people that are finding your shop organically.
Here are some places that you should advertise on your shop that you are having a sale:
You want to make sure that you are advertising your sale where people will naturally be looking. If you don't have many social media followers, a lot of shop views or an e-mail list then don't expect to have a successful sale. Even if you have 30 or 40 people on your e-mail list, you can still send it out. The people on your e-mail list don't know that you only have about 30-40 people on it.
Still need help with your sales announcement? Click here to get 5 additional tips that will bring in more sales!
When To Let Your Customers Know About Your Sale
If you are planning to do a sale for Black Friday or any other time of year then I would suggest that you notify your customers at least a day before your sale begins. Do not send out an e-mail or post on Friday and say that you will be having a sale on Tuesday. You want to give them enough notice, but not so much notice that they will forget about the sale. It's important that when you do advertise your sale, that you are clear on when it will start and when it will end.
For example if you are sending out an e-mail or post:
- Heads up!
I will be having a sale on my etsy shop (or your website)
on Tuesday November 14th from 12PM - 3PM CT ( make sure you include the time zone)
30% off entire store, no exclusions
Use coupon code THANKS30
If you are just advertising in your shop, your banner and photos should say something like this:
- Limited time offer
30% off entire store! (in bold and be the focal point of the graphic)
Use coupon code THANKS30
Sale ends at Midnight tonight
You should also keep in mind the time your sending it out. Think about who your target customer is. If its a stay at home mom of 3, I wouldn't suggest that you send the notice out at 8 AM or 3 PM when they will be out dropping off or picking up their kids.
Make The Sale For A Limited Time
If you want to have a successful sale, then I would suggest that you only offer it for a limited time. The larger your engaged audience is, the shorter the time frame should be.
- If your engaged audience is around 500 people, then you could run a sale for 1-2 days, or whatever you feel comfortable doing. However, when people see that the sale is going on for more than 1 day, they won't feel the urgency to buy.
- If your engaged audience is somewhere around 5,000 people, then I would suggest only running that sale for 3 hours. The reason being is because you have a larger audience, so the chance of you making a lot of sales are greater than if you only had 500 people and ran the same sale for 3 hours.
What Type Of Sale Should You Do?
When you are trying to decide on how much to offer your customers during your sale, remember that it has to be more appealing than the offer you give to join your e-mail list, if you have one. Give them a offer that they can't refuse and make it for a limited time only. It's also important that the sale still benefits you. You will not make as much of a profit during sales, but you should still be making some sort of profit. If you are not making any profit during your sale, then you are doing it wrong.
Depending on what type of products you sell, I would recommend that you do one of these sales:
- Limited time offer. 40% off entire store. Sale only lasts from 9 AM - 12 PM
- Buy one get one free
- Buy one get one half off
- $10 off when you spend $30 or more
- $15 off when you spend $50 or more
- $25 off when you spend $75 or more
This strategy will only work if they have a limited time to purchase to get that discount. If you sell a variety of items, you could try doing a exclusive limited time design. Offering a limited time discount or design will make people want to purchase right away. If people see that there is a limited time to get a product, they will have a urge to want to buy it before you sell out.
- LIMITED TIME OFFER
Get this mother's day gift set for only $49
While supplies last
- LIMITED TIME DESIGN
Be the first to get this exclusive design for only $19.95
Offer only good until midnight tonight
What Else Could You Offer Your Customers?
Instead of offering 20%-40% off entire store, you could offer to upgrade their shipping for free. Or you could just simply say free standard shipping. Depending on what type of products you sell, free shipping could mean a lot to your customers.
For example If you sell custom wooden shadow boxes:
- When you weigh it to ship, it could weigh around 5 Lbs 8 OZ. And cost about $12.97 for standard shipping and about $23 for priority.
- If you offer free shipping, the buyer will be relieved that they don't have to pay almost $15 for shipping or $23 for priority.
Don't be afraid to offer more than one sale or discount. Such as offering free shipping with a 20% off coupon. If you actually sit down and do the math on your most popular items and see how many times they've sold then you will notice that it isn't much of a difference.
If you are newer to running a sale on your shop then I would suggest that you start testing a couple different ones out. You can offer a flash sales throughout the year and see which one works best. That way by the time Black Friday, Cyber Monday, or people that are shopping for last minute Christmas gifts, you will know what sale bought in the most buyers.
Still not sure what sale would work best for your business? Click here to get more tips to help you decide what discount to offer.
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